Tuesday, March 04, 2008

Building Performance Art

I want my COLOUR HDTV!
Ok, so my 18 year old Sony TV is slowly dying... and I figured I'd start looking for a new HDTV to replace it. If you want a good starting point from which to assess tech equipment, you have to seek out geeks who spend their time doing the analysis.

Looking for more info on the subject, I turned to the podcasts of Leo LaPorte
at TWiT.tv . LaPorte, along with Scott Wilkinson (UltimateAVmag.com) have done the most due diligence & have the best recommendations , imo, on how to select a good HDTV. With their "help", I have my selection narrowed down to either a Sony Bravia or Sharp Aquos-- only because for the size I'm looking for (26" max.), those were the best two units with the features, ports etc. that I need. (I also want to hook the HDTV up to my computer and I want more than 1 HDMI port..)

As I'm madly Googleing prices on the Sony unit, I stumble upon this HD ad for Sony HDTV units via one of the bit Torrents, Azureus. Through the Azureus client, you can (legally?) view a High Definition (HD) version of the Sony PAINT Commercial. (The commercial supposedly aired back in 2006, but I never saw it...) The "Paint" commercial is but one in a series of clever Sony commercials done in Europe highlighting the Bravia HD technology.

With the backdrop of a soon-to-be-abandoned (?) Urban High-Rise residential complex, the filmmakers shot a Fireworks-style Performance Art piece utilizing exploding paint bombs/cans, resulting in quite the colorific visual. It's part Performance Graffitti and Reality Voyeurism in one. My favorite shots are the ones from inside the building, as the color is exploding. The architectural landscape is an interesting backdrop to the performance.

You have to see it for yourself.

I'll resist the temptation to describe it in detail. Try to find the HD version though-- it's much better than watching the tiny YouTube clip.

It's a great blend of good Art Direction, High Concept and fantastic film editing. No CGI (computer graphic imaging) was used to create these images. That's what makes it all the better as a snippet of film art.

The YouTube version (below) is OK, but you've REALLY got to see this in higher resolution and at a larger size.. preferably with surround sound. YouTube also has a "making of" film clip summarizing the set-up for the shoot, the materials used, etc.

Quick "Sony Bravia Paint Commercial" facts:
Location: Glasgow, Scotland
Filmed: June 2006
Prep: 4 months to plan, 250 people over 10 days to set-up film shoot
Material: 70,000 litres of paint
622 Bottle Bombs used
455 Mortars
Clean up: Dozens of people over 5 days to clean up paint
Paint: was supposedly environmentally friendly
Sony Bravia site: www.bravia-avert.com

No NIMBYs were hurt during the filming of this commercial (so I understand..)

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